The Psychology of Satisficing

The advice from a PhD psychologist who has been studying the science of decision making for many years is to choose to satisfy, not maximize. When making decisions, people are either satisfying or maximizing. Satisficing means saying 'good enough' and making a decision quickly, while maximizing involves deeply analyzing every option to make the best decision. Research shows that people who satisfy feel better about their decision psychologically, as our brains tend to prefer making a decision and sticking with it, rather than endlessly pursuing the best possible outcome.

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