
027: The Newsletter-Social Playbook (with Josh Spector)
The HeyCreator Show
Leverage Multiple Channels for Growth
Utilizing both newsletters and social media platforms can enhance audience engagement and growth. Content should not be restricted to one medium; instead, it can be cross-promoted between channels. Posting short summaries or teasers in newsletters linking to longer posts on social media can effectively drive traffic and interest. Additionally, social media can be leveraged to promote newsletters, breaking the traditional content algorithms. A strategic blend of both can maximize reach and cultivate a larger, more engaged audience.
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