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Less competition, more creation with Renée Mauborgne
How I Built This with Guy Raz
Exploring Non-Disruptive Opportunities
Innovation can extend beyond disruptive blue ocean strategies to encompass non-disruptive opportunities. While some innovations like Amazon's approach can be destructive, there are markets that are created without displacing existing industries. It is valuable to broaden the focus from disruption to considering opportunities that do not disrupt existing markets. By exploring non-disruptive avenues, businesses can venture into untapped areas and create new markets, as demonstrated by examples like pet Halloween costumes becoming a lucrative industry.
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