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Part 1 - 5 Important Takeaways from the 2023 Meta Brand Summit
Perpetual Traffic
Gradual Investment in Brand Building
It's not necessary to measure every detail in performance marketing as long as the focus remains on the big picture. Start by running conversion ads and gradually incorporate brand building without the need for an immediate shift towards high spending on brand awareness or reach campaigns. The key is to make slow and incremental progress over time.
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