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M.Sc. Kara Smith: Branding in Beef Market | Ep. 45
The Beef Podcast Show
A Shift in Beef Sales and the Importance of Collaboration
The pandemic led to a shift in customer buying habits, with people wanting to know where their food comes from. As a result, the ranch business experienced growth by selling directly to consumers. Despite the success, they emphasize the importance of supporting the rest of the industry. They believe that everyone working together is essential in feeding the country.
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