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70: Pedro Goés - Building for enterprise customers in an oversaturated market
PRODUCTEA with Leah, Growth & Senior Leadership
Trust Grows Through Transparency
Clients increasingly conduct independent research before engaging with sales representatives, driven by a general distrust toward sales practices. They rely on external platforms like Capterra and G2 to assess a company's reputation beforehand. This shift emphasizes the importance of transparency and showcasing verifiable achievements, partnerships, and previous events as a means to build trust. Rather than seeking traditional testimonials, potential clients look for credible evidence of performance and reliability to overcome their skepticism, which highlights a changing dynamic in the sales process where companies must prioritize demonstrable trust signals.
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