Big Tech’s Threat to Fashion
The Business of Fashion Podcast
Evolution of Silicon Valley and the Emergence of Surveillance Capitalism
Silicon Valley's cultural landscape shifted dramatically from an era of optimism and empowerment, centered around figures like Steve Jobs, to a focus on data exploitation and behavior manipulation. Initially celebrated for its innovative spirit, the industry transitioned in the early 2000s as Google recognized the potential of converting human experience into data for predicting behavior and advertising. This evolution laid the groundwork for surveillance capitalism, where firms began to manipulate beliefs and actions. Facebook further exacerbated this by tapping into emotional disclosures on social media, turning emotional manipulation into a business model. The consequences of these developments have been profound, enabling malicious entities to misuse platforms like Facebook, YouTube, and Twitter, ultimately influencing elections and public health responses. The cascading effects of these online manipulations have led to real-world repercussions, significantly undermining societal trust and cohesion in the United States.
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