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Brian Balfour Reveals How To Build An A+ Marketing Team From Scratch (#183)

Marketing Against The Grain

NOTE

Balancing Responsibilities Between Coaches and Captains

Individuals transitioning into a coaching role should primarily focus on coaching responsibilities, with only 20% of their time dedicated to handling strategic projects. On the other hand, team captains should primarily focus on individual contributor (IC) responsibilities, with occasional management of a small team, to avoid getting overwhelmed with managerial tasks.

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