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21 Psyc-Tips to Increase Sales (with Nick Kolenda)

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Many marketing tips summarized

Limit options to four or fewer to simplify decision-making. Set prices that align with the quantity to enhance clarity and comprehension. Encourage payments through app credit to streamline transactions. Present completed services in the present tense to convey immediacy. Use product images without humans to focus on the product itself. Display prices in smaller fonts and reduce currency symbol sizes to minimize distraction. Create visual separation between discounted and original prices. Position the recommended retail price (RRP) to the left for better prominence. Organize prices from high to low to guide customer perception. Eliminate color in future-related ads to maintain a serious tone. Pair small words next to prices to emphasize value. Remove commercial context from pricing to enhance relatability. Utilize prices with fewer syllables for ease of understanding. Alter the font of the original price to differentiate it clearly. Widen the border around donation requests to draw attention. Showcase luxury items within glass enclosures to suggest exclusivity. Use italics to impart a sense of urgency. Avoid showing downward ranking momentum to maintain brand prestige. Steer clear of vague 100% claims that lack substance. Elevate less desirable product attributes above zero to shift focus toward positive aspects.

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