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The Importance of Personal Trainers vs. Bartenders in Sales and Customer Support
People are looking for personal trainers and not bartenders/nChallengers win and relationship builders lose in sales/nThe best salespeople build relationships founded on business value/nCustomer support professionals dominated by empathizers/nEmpathizers finish toward the bottom in terms of delivering the lowest effort experience/nControllers are deep subject matter experts in customer support/nThe best CSMs have a personal trainer mindset