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Effortless Experience

Gain Grow Retain

The Importance of Personal Trainers vs. Bartenders in Sales and Customer Support

5min Snip

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  • People are looking for personal trainers and not bartenders
  • Challengers win and relationship builders lose in sales
  • The best salespeople build relationships founded on business value
  • Customer support professionals dominated by empathizers
  • Empathizers finish toward the bottom in terms of delivering the lowest effort experience
  • Controllers are deep subject matter experts in customer support
  • The best CSMs have a personal trainer mindset

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