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Alex M H Smith - No BS Business Strategy

Ditching Hourly

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Strategy Defines Value, Marketing Enhances Perception

Effective product strategy is crucial for business success, as it allows for the evaluation and evolution of both the product and the business model itself. Marketing plays a critical role in positioning a product, but it is limited to enhancing perception rather than fundamentally improving the product’s value. A marketer can elevate a poor product from a two out of ten to a five out of ten through clever communication, but if the core offering lacks intrinsic value, it can never reach its full potential. Strategic decisions can encompass adjustments to key attributes such as product features, target markets, and overall business direction, ultimately shaping the value and viability of the offering.

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