#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Creator Science
Prioritize Substance Over Surface
Prioritizing quality content over sheer viewership is critical for engaging the right audience. High view counts do not always signify meaningful engagement or desired results. In this instance, focusing on content for view time led to superficial topics that failed to attract serious founders looking for in-depth educational insights. Shifting to a deep educational approach, though it may lead to slower growth and reduced views, focuses on genuinely connecting with the intended audience. This strategy aligns content with the long-term aim of building relationships with potential investors and encouraging substantive engagement.
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