3 Major ecommerce Trends That Will Shape Your Marketing in 2024
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The Future of Tracking in Marketing
The future of tracking in marketing is uncertain as brands are shifting away from in-app tracking towards analyzing broader data sets and interactive trends from various tracking sources. The speaker emphasizes that cracking the code on attribution is an unsolvable problem, and tracking clicks and impressions is becoming increasingly impossible and ineffective, making attribution the lead indicator in marketing strategies.
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