AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
3 Major ecommerce Trends That Will Shape Your Marketing in 2024
Perpetual Traffic
The Future of Tracking in Marketing
The future of tracking in marketing is uncertain as brands are shifting away from in-app tracking towards analyzing broader data sets and interactive trends from various tracking sources. The speaker emphasizes that cracking the code on attribution is an unsolvable problem, and tracking clicks and impressions is becoming increasingly impossible and ineffective, making attribution the lead indicator in marketing strategies.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode