AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
20Growth: The Six Channels Startups Need to Dominate to Grow, Why the Best Growth Talent Never Comes from Marketing or Product, Who and How to Hire Growth Leaders and Teams and Why in a World of AI, Growth is More Science than Art with Matt Lerner
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Channel Diversification for Startups
Founders often make the mistake of spreading thin across channels instead of focusing on nailing one efficiently. It typically takes one channel to reach $50 million or two to reach $100 million in ARR. However, very few startups have even one successful channel. While using paid advertising under $100 million in ARR can be a quick way to test and validate, it should not be the primary growth strategy. Trying all channels at once is not efficient since success usually requires a combination of different channels. In reality, there are only about six main channels through which businesses acquire customers: sales, partnerships, ads, Google search, content/inbound, and influencer marketing.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode