RV171 - What Matters in B2B Marketing in 2024
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Quality leads increase sales efficiency and garner respect
Providing quality leads to the sales team is crucial to respect and efficiency. To ensure quality, engaging in demo calls and evaluating their potential can prevent wasting salespeople's time on unproductive leads. By imagining presenting a lead in person to a salesperson, one can assess its viability. In the case mentioned, a conscious effort was made to give sales reps the best chances of success by providing high-quality leads, ultimately earning respect and optimizing sales outcomes.
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