2min snip

ReThinking cover image

How Pixar's Ed Catmull and Pete Docter make magic on and off screen

ReThinking

NOTE

The Power of Storytelling in Shaping Culture

The key insight is that storytelling is an underrated skill in building and shaping culture. It is mentioned that the speaker has struggled to convey certain principles and found storytelling to be crucial in making those connections. The exchange highlights the importance of collecting and utilizing stories that shape a company's culture. The conversation emphasizes that values are communicated and created through the stories people tell, showing that storytelling is fundamental in sustaining and strengthening a culture. However, it's noted that sharing certain stories can be tricky due to the personal information involved, which is a common challenge in many successful companies.

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