ReThinking

How Pixar's Ed Catmull and Pete Docter make magic on and off screen

Jul 25, 2023

Ed Catmull, co-founder of Pixar, and Pete Docter, its Chief Creative Officer, share insights from their legendary careers. They delve into how Pixar cultivates creativity through collaboration and storytelling. The duo discusses the importance of feedback and adaptability in creative teams. They also explore the transformative power of dissent in refining ideas. With anecdotes from their time working alongside Steve Jobs, they reveal how both success and failure shape innovative storytelling, making magic happen on and off the screen.

39:21

Creator website

Episode guests

Pete Docter

Ed Catmull

Highlights

AI Chapters

Episode notes

Navigating Creativity: Holding On and Letting Go

01:12

The Power of Storytelling in Shaping Culture

01:33

The Depth and Appreciation in Problem-Solving Networks

01:25

Intro

2min

The Evolution of Pixar: Insights from a Journey of Discovery

2min

Navigating Creativity: The Power of Feedback and Leadership

25min

The Value of Dissent in Creativity

4min

Cultivating Creativity Through Team Dynamics and Storytelling

4min

Navigating Change and Instability in Creative Teams

4min

As they dreamed up iconic characters like Buzz and Woody, Pixar reinvented how animated movies are made. But first, they had to build a culture to make this magic possible. Pixar's co-founder and longtime president Ed Catmull and Oscar-winning Chief Creative Officer Pete Docter talk with Adam about how to spark and sustain creative collaboration. They also reveal the secret to great storytelling, discuss how to maintain and evolve a vision, and reflect on the lessons learned from working closely with the ever-enigmatic Steve Jobs. Transcripts for ReThinking are available at go.ted.com/RWAGscripts

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