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Episode 81: Joe Hirsch on bringing automation to ad ops

Marketecture: Get Smart. Fast.

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The Uncertainty of Business Trajectory

The speaker reflects on the unpredictability of business outcomes, discussing how their previous company, Spring Serve, experienced a significant increase in demand post-pandemic lockdowns that they did not anticipate. Despite a successful exit, they acknowledge that the business could have grown even bigger if they had foreseen the future trends. This experience has led them to launch a new startup, Pilot Desk, recognizing the importance of achieving scale in the industry.

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