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How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)
Marketing Against The Grain
The Future of Marketing: Emphasizing Social and Content Creation
The future of marketing will heavily rely on social media, especially for targeting Gen Z and Gen X individuals who prefer human-to-human connections for learning about products. Companies need to shift from using social media solely for content distribution to focusing on creating high-quality content and leveraging creator-led marketing to build audiences on social platforms. The key question for marketers will be how to effectively implement this strategy through either individuals or brands.
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