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#741 The Roadmap for Turning a Skill Into a 1M+ Productized Service
Tropical MBA: Entrepreneurship & Founder Lifestyle
The Value of Lead Generation and Sales Sequences
The speaker emphasizes the importance of lead generation and sales processes in their business journey. They use LinkedIn lead generation to send about 200 messages per day, including follow up messages and videos. The speaker developed most of the sales sequence through testing, and then hired an agency to handle their LinkedIn lead generation. They emphasize the importance of crafting value-driven messages and employing a sequence of 20 messages, with follow up messages for each, to engage potential leads.
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