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The Hard Things About Scaling: Executive Hiring with Ben Horowitz and Ali Ghodsi

a16z Podcast

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Embracing a Culture Change: Transitioning from Product Led Growth to Enterprise Sales

Databricks faced issues with revenue due to their product led growth (PLG) strategy not working. They needed to embrace change and shift towards enterprise deals. Engineers loved the change so much that they would steal the sales closing ritual. The company embraced the culture change and motivated the sales and development teams in the all hands meeting to work towards transformational change with software that will change the world.

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