Speed to Market and Landing Page Best Practices

The key to success lies in the speed to market and understanding your target market's response to your offer. When creating a landing page, ensure it is dedicated to one target market, has one offer, and includes one call to action. The most crucial part of the landing page is the 'above the fold' section, where the offer should be prominently displayed before scrolling. Recommendations for the 'above the fold' section on desktop include a headline, subhead, opening paragraph, and logo in the navigation at the top left hand corner.