Social Media Marketing Podcast Lead Generation Funnel Strategy: From Idea to Execution
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Feb 29, 2024 Explore the journey from idea to execution in lead gen funnel strategy with expert Alisha Conlin-Hurd. Discover insights on building high-quality funnels, understanding target market psychology, utilizing surveys for feedback, engaging respondents, crafting compelling offers, and enhancing lead generation through social media connections.
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Alisha's Career Journey
- Alisha Conlin-Hurd's career began in sales, eventually leading her to build sales funnels.
- Her experience ranges from working with diverse clients to launching multi-million dollar courses.
Funnel Optimization Over Traffic
- Businesses often prioritize increasing ads and traffic over conversion optimization.
- Optimizing funnels is crucial, as even small improvements can significantly impact revenue.
Three-Phase Funnel Structure
- Structure your funnels into three phases: Attract, Convert, and Ascend.
- Focus on attracting leads, converting them into sales, and maximizing customer lifetime value.