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469 Any Insights Yet? by Chris Kocek
The Marketing Book Podcast
Finding Contradictions and Asking 'What If' in Marketing
Understanding consumer behavior by finding contradictions like people's perception of buying only organic products for babies but making exceptions in certain situations. Discovering conflicting data points like flavor being the top consideration but people being risk-averse to new flavors, yet social media engagement increases with unusual flavors. Leveraging contradictions to spark discussions and reveal personal insights. Encouraging 'what if' questions to stimulate imagination, break comfort zones, and foster innovative ideas in marketing.
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