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20 Tiny Copywriting Tips That Make A Huge Difference
Coffee With Cole: The Digital Writing Podcast
Peer Communication Cultivates Connection
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Using friendly and casual language in customer interactions fosters a sense of authenticity and camaraderie. Addressing customers as peers rather than authority figures enables them to feel more comfortable and engaged. Instead of stating ‘you are experiencing a problem,’ phrasing it as ‘you might be experiencing a problem’ allows for broader engagement by acknowledging multiple potential issues without alienating those who may not identify with a specific problem. This inclusive approach helps retain customer interest and connects on a deeper level by recognizing varied needs among similar audiences.
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