#171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable
Creator Science
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The Importance of Having Tools and Avoiding Distractions in Professional Work
To be successful, professionals need to ignore distractions and focus on the task at hand. The voice in your head that tells you to take breaks or get distracted is your enemy, not your ally. Professionals measure themselves by the quality of their work, not by how much they finish. To-do lists can be counterproductive because they don't provide feedback on time spent.
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