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#152: Paddy Galloway – The most sought-after YouTube consultant on the planet
Creator Science
Developing a Philosophy and Culture for Creating Content
The first step is to analyze the rationale behind creating specific content ideas./nThere should be room for experiments and innovation, but for most content, the goal should be growth on YouTube./nA better system is needed for coming up with ideas and packaging them./nIdeas that can't be packaged to be clickable for the audience should be scrapped./nYouTube ideas need to be great, clickable, and have a clear basis.
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