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How to Scale a Start-Up

HBR On Strategy

Master Logistics, Maximize Satisfaction

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Efficient order fulfillment is crucial for retail success, particularly when transitioning from pallet loads to direct consumer delivery. Developing a skilled logistics network through education on packaging and shipping enables manufacturers to fulfill orders more effectively. By strategically positioning best-selling products at distribution points, companies can significantly enhance delivery speed, leading to increased customer satisfaction and loyalty. A higher net promoter score results in reduced returns and encourages repeat purchases, ultimately boosting customer lifetime value.

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