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617: Scaling to a 7-Figure Sale: Affiliate Marketing Beyond SEO
The Side Hustle Show
Leverage Paid Advertising for Audience Growth
Building an engaged audience in the broad health and wellness space can pose challenges. Instead of relying solely on social media or email lists, utilizing paid advertising provides an alternative method for traffic generation. By applying a growth marketer's mindset, one can potentially create a profitable model through ad arbitrage—where the revenue generated from affiliate sales exceeds ad costs. This approach is often viewed as less intimidating than achieving large organic followings, offering a more straightforward path to success. Knowledge of effective keywords from organic search aids in selecting targeted paid ads, allowing for calculated risk management and streamlined conversions.
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