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Maximize Conversion by Nurturing Leads
A low conversion rate directly from ads to a service landing page can lead to significant wasted spending, with typical rates ranging from 5% to 20%. However, directing prospects to a newsletter can boost conversion rates to between 40% and 60%. This strategy prioritizes the long-term value of email subscribers, recognizing that engagement through newsletters will eventually lead to many of them becoming clients. The funnel is simplified by creating a straightforward process: direct potential clients to a newsletter landing page, follow up with a thank you page introducing the agency, and engage them with weekly newsletters that include calls to action. This not only builds a relationship with leads but also can incorporate automated welcome sequences and send relevant content like case studies and testimonials, making it an efficient marketing approach for agencies.