Real-time feedback is crucial, yet infrequently occurs in practice. To effectively incorporate feedback into organizational culture, it should be placed on meeting agendas. After customer meetings, encourage colleagues to exchange feedback by identifying one strength and one area for improvement for each participant. This structured approach can foster open communication and accountability. Additionally, consider integrating feedback within various meeting formats, such as all-staff meetings and quarterly performance reviews, to create a consistent practice of constructive feedback across the organization.

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