AI companies initially showed unhappiness and resistance towards the regulation oversight, with companies like OpenAI, Microsoft, and Google lobbying the EU to self-regulate and expressing dissatisfaction at the assumption of their products being automatically bad. Some members of the EU also expressed discontent, emphasizing the need to provide room for homegrown AI companies to innovate. This dissent led to prolonged debates and disagreements within the EU about the scope and details of the regulatory agreement, despite the originally proposed timeline of two years.