1min snip

Deep Dive with Ali Abdaal  cover image

A Sales & Marketing Coaching Session with Russell Brunson

Deep Dive with Ali Abdaal

NOTE

Value Trumps Cost

Customer purchasing decisions often reflect a willingness to pay above their means for perceived value rather than strict affordability. A notable instance involved a product priced well above the average earnings of its target demographic, demonstrating that customers are inclined to invest in solutions they believe will enhance their revenue potential. This phenomenon highlights the significance of price elasticity, especially for high-value offerings, indicating that potential profitability can drive consumers to spend more for products or services they think will yield returns, such as launching a YouTube channel.

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