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7 Obscenely Easy Ways to Get New Customers This Week | Ep 729
The Game w/ Alex Hormozi
Strategic Discounts and Customer Acquisition
When offering discounts, ensure it does not lead to loss by leveraging three key strategies. Firstly, avoid incurring customer acquisition costs and provide discounts that align with your normal lead generation efforts. Secondly, when customers request a discount, ask for referrals or advertising in return, ensuring a mutual benefit. Lastly, consider upselling higher-priced services to offset discounted sales. By implementing these strategies, you can maintain profitability and enhance customer acquisition tactics.
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