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Blitzscaling bourbon: How Fawn Weaver built Uncle Nearest whiskey

Masters of Scale

NOTE

Embrace Risks to Attract Investment

In a resource-limited environment, proactive communication of potential threats can build investor confidence. Highlighting risks, such as competition from major brands, demonstrates a thorough understanding of the market landscape. This transparency can distinguish a business in a crowded field, as investors appreciate a candid assessment of challenges. A solid business plan paired with strategic risk acknowledgment can help create an appealing investment proposition, even in the absence of traditional funding routes.

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