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Crafting a Perfect Real Estate Marketing Plan | Tom Ferry Podcast Experience
The Tom Ferry Podcast Experience
Maximizing the Value of Postcards and Magazines in Real Estate Marketing
Postcards can be easily dismissed as trash, but adding a coupon can increase their longevity by turning them into valuable items. Including coupons for local businesses on postcards can prevent them from being thrown away and instead displayed. On the other hand, magazines are viewed as gifts due to their value and substance. Companies like Carpenter Castles use sponsorships to cover the cost of magazine marketing. By involving others who benefit from accessing your marketplace, you can effectively implement zero-cost strategies. Look for opportunities in publications or local magazines to contribute content and advertisements that could potentially cover your marketing costs and generate press and public relations benefits.
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