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HBR On Strategy cover image

How to Scale a Start-Up

HBR On Strategy

NOTE

Success Can Be a Double-Edged Sword

Startups often face unique challenges that can lead to failure even when they achieve initial success. The inability to scale operations to meet surging demand is a critical issue; businesses like Friendster exemplify how rapid user growth can overwhelm infrastructure despite having product-market fit. Additionally, securing the necessary capital is essential for startups that have not yet reached cash flow positive status, making financial backing a significant hurdle in the journey toward sustainability.

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