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The Power of Ambiverts in Sales
Research reveals that the most effective salespeople are ambiverts, striking a balance between introversion and extroversion rather than leaning strongly towards one side. This contradicts the myth that strong extroversion is necessary for sales success. Curiosity also plays a crucial role in effectiveness, with successful salespeople asking questions driven by genuine interest, particularly in B2B contexts where sales resembles management consulting. The reality is that many individuals possess the ambivert nature needed for sales, highlighting the importance of questioning and connection over a binary personality classification.