Focus on Agitating the Problem in Attraction Content

In attraction content, the key value lies in agitating the problem rather than providing solutions. By highlighting the struggle and connecting with the audience through shared challenges, businesses create a sense of community among their audience. This approach involves showcasing the problem, like showcasing dying plants, instead of inundating the audience with education, which is more suited for nurture content. By agitating the problem, businesses can connect with their audience on a deeper level and attract individuals who resonate with the shared struggles.