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Explore Instagram lead generation strategies with guest Michelle Gifford, from photography to empowering women entrepreneurs. Learn about creating engaging content, mastering the Instagram algorithm, using attraction content for influencer marketing, and boosting engagement with ManyChat.
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Quick takeaways
- Diversify content types for attract, nurture, and selling stages on Instagram.
- Utilize automation tools and DM responses to streamline lead generation on Instagram.
Deep dives
Effective Instagram Lead Generation Strategy for Marketers
Instagram lead generation strategy involves understanding the algorithm, creating attract, nurture, and selling content. Attract content focuses on engaging posts, like showcasing plant failures, to draw in new followers. Nurture content incorporates value-driven posts, like water cycle tips for plants, to establish expertise. Selling content promotes products, using stories or carousels, to guide followers toward purchases.
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