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Melanie Perkins: CEO of Canva
Guy Kawasaki's Remarkable People
Create Value and Foster Creativity
Hiring top talent can amplify success, but integrating a valuable free product ensures broad accessibility and engagement. Solving widespread problems establishes a strong foundation for user interest, while offering this product for free enhances word of mouth marketing. Additionally, refining the onboarding experience is crucial, as it helps users, often intimidated by their creativity, to quickly create meaningful designs, capturing their attention and encouraging them to explore further.
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