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Info Diets, OG Content Creators, and 7-year Lifespans
The Startup Ideas Podcast
The Power and Limitations of Micro-Businesses on Social Media
The author reflects on the concept of building micro-businesses within popular platforms like Twitter and Instagram, influenced by the book The Big Switch. They emphasize the idea of being either in the engine or owning the engine. Initially, their focus was on building a micro-business with followers, similar to an influencer-based business. It is mentioned that it works indefinitely.
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Speaker 1
it works and it works essentially to infinity And by the way, Gary did a version of that. And Gary is from that time and so on. So the big book that changed my perspective on this was a book called The Big Switch that I read a really, really long time ago. And it really made clear that either someone was in the engine or someone owned the engine. So everyone is building little businesses inside of Twitter or Instagram or TikTok or something. And they're building these little micro businesses. And for a long time, my focus was building a little micro business that had followers. And you could build what we didn't call it then, but like an influencer based business. Now
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