Importance of Body Language and Perception

Jeffrey Pfeffer teaches the single most popular (and somewhat controversial) class at Stanford’s Graduate School of Business: The Paths to Power. He’s also the author of 16 books, including 7 Rules of Power: Surprising—But True—Advice on How to Get Things Done and Advance Your Career. He has taught at Harvard, the London Business School, and IESE and has written for publications like Fortune and the Washington Post. Recognized by the Academy of Management and listed in the Thinkers50 Hall of Fame, Jeffrey also serves on several corporate and nonprofit boards, bringing his expertise to global audiences through seminars and executive education. In our conversation, we discuss:

• Jeffrey’s seven rules of power

• How individuals can acquire and use power in business

• Networking, and how to do it effectively

• How to build a non-cringe personal brand

• How to increase your influence to amplify your impact

• Examples and stories of people building power

• Tradeoffs and challenges that come with power

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Find the transcript at: https://www.lennysnewsletter.com/p/the-paths-to-power-jeffrey-pfeffer

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Where to find Jeffrey Pfeffer:

• X: https://x.com/JeffreyPfeffer

• LinkedIn: https://www.linkedin.com/in/jeffrey-pfeffer-57a01b6/

• Website: https://jeffreypfeffer.com/

• Podcast: https://jeffreypfeffer.com/pfeffer-on-power/

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) Jeffrey’s background 

(02:54) Understanding discomfort with power

(04:56) Power skills for underrepresented groups

(07:51) The popularity and challenges of Jeffrey’s class at Stanford

(12:21) The seven rules of power

(13:03) Success stories from his course

(15:43) Building a personal brand

(21:11) Getting out of your own way

(26:04) Breaking the rules to gain power

(30:34) Networking relentlessly

(40:10) Why Jeffrey says to “pursue weak ties”

(42:00) Using your power to build more power

(44:34) The importance of appearance and body language

(47:15) Mastering the art of presentation

(55:12) Examples of homework assignments that Jeffrey gives students

(59:11) People will forget how you acquired power

(01:03:58) More good people need to have power

(01:10:49) The price of power and autonomy

(01:17:13) A homework assignment for you

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Referenced:

• Gerald Ferris on LinkedIn: https://www.linkedin.com/in/gerald-r-ferris-5816b1b5/

• Political Skill at Work: https://tarjomefa.com/wp-content/uploads/2015/10/4173-engilish.pdf

• Laura Esserman, MD: https://cancer.ucsf.edu/people/esserman.laura

• Taylor Swift’s website: https://www.taylorswift.com/

• Matthew 7: https://www.biblegateway.com/passage/?search=Matthew%207&version=NIV

• Mother Teresa quote: https://www.goodreads.com/quotes/2887-if-you-judge-people-you-have-no-time-to-love

• Paths to Power course description: https://jeffreypfeffer.com/wp-content/uploads/2019/10/Pfeffer-OB377-Course-Outline-2018.pdf

• 7 Rules of Power: https://jeffreypfeffer.com/books/7-rules-of-power/

• The Knowing-Doing Gap: https://jeffreypfeffer.com/books/the-knowing-doing-gap/

• Derek Kan on LinkedIn: https://www.linkedin.com/in/derekkan/

• Mitt Romney on X: https://x.com/mittromney

• Elaine Chao’s website: https://www.elainechao.com/

• Tony Hsieh: https://en.wikipedia.org/wiki/Tony_Hsieh

• Zappos: https://www.zappos.com/

• How I Did It: Zappos’s CEO on Going to Extremes for Customers: https://hbr.org/2010/07/how-i-did-it-zapposs-ceo-on-going-to-extremes-for-customers

• McKinsey & Company: https://www.mckinsey.com/

• Bain & Company: https://www.bain.com/

• BCG: https://www.bcg.com/

• Keith Ferrazzi’s website: https://www.keithferrazzi.com/

• Deloitte: https://www2.deloitte.com/

• Tristan Walker: https://www.linkedin.com/in/tristanwalker/

• Foursquare: https://foursquare.com/

• Laura Chau on LinkedIn: https://www.linkedin.com/in/laura-chau/

• Canaan Partners: https://www.canaan.com/

• Andreessen Horowitz: https://a16z.com/

• Sequoia Capital: https://www.sequoiacap.com/

• Greylock: https://greylock.com/

• The Women Who Venture (WoVen) Podcast: https://www.canaan.com/woven/podcasts

• Imposter syndrome: https://www.psychologytoday.com/us/basics/imposter-syndrome

• Gary Loveman and Harrah’s Entertainment: https://www.gsb.stanford.edu/faculty-research/case-studies/gary-loveman-harrahs-entertainment

• “If you need help, just ask”: Underestimating compliance with direct requests for help: https://www.gsb.stanford.edu/faculty-research/publications/if-you-need-help-just-ask-underestimating-compliance-direct-requests

• Life story of Kathleen Frances Fowler: https://www.forevermissed.com/kathleenfowler/lifestory

• Jason Calacanis on LinkedIn: https://www.linkedin.com/in/jasoncalacanis/

• Jason Calacanis: A Case Study in Creating Resources: https://www.gsb.stanford.edu/faculty-research/case-studies/jason-calacanis-case-study-creating-resources

• You’re Invited: The Art and Science of Connection, Trust, and Belonging: https://www.amazon.com/Youre-Invited-Science-Cultivating-Influence/dp/0063030977

• View from the Top: https://www.gsb.stanford.edu/experience/learning/guest-speakers/view-top

• Omid Kordestani on LinkedIn: https://www.linkedin.com/in/omid-kordestani-46515151/

• Netscape: https://en.wikipedia.org/wiki/Netscape

•  Esther Wojcicki on LinkedIn:  https://www.linkedin.com/in/estherwojcicki/

• Leanne Williams: https://med.stanford.edu/profiles/leanne-williams

• Precision Psychiatry: Using Neuroscience Insights to Inform Personally Tailored, Measurement-Based Care: https://www.amazon.com/Precision-Psychiatry-Neuroscience-Personally-Measurement-Based/dp/1615371583

• Mark Granovetter on LinkedIn: https://www.linkedin.com/in/mark-granovetter-8161704/

• The Strength of Weak Ties: https://snap.stanford.edu/class/cs224w-readings/granovetter73weakties.pdf

• Getting a Job: https://www.amazon.com/Getting-Job-Study-Contacts-Careers/dp/0226305813

• Acting with Power: https://www.amazon.com/Acting-Power-More-Powerful-Believe/dp/110190397X

• Articles by Herminia Ibarra: https://herminiaibarra.com/articles/

• Kingdom of the Planet of the Ape: https://www.imdb.com/title/tt11389872/

• Jim Collins’s website: https://www.jimcollins.com/

• Dana Carney on LinkedIn: https://www.linkedin.com/in/danarosecarney/

• Baba Shiv: https://www.gsb.stanford.edu/faculty-research/faculty/baba-shiv

• Tony Hayward: https://en.wikipedia.org/wiki/Tony_Hayward

• Lloyd Blankfein: https://en.wikipedia.org/wiki/Lloyd_Blankfein

• Regis McKenna: https://en.wikipedia.org/wiki/Regis_McKenna

• Jack Valenti: https://en.wikipedia.org/wiki/Jack_Valenti

• Salman Rushdie quote: https://www.pinterest.com/pin/434175220328596286/

• How to build deeper, more robust relationships | Carole Robin (Stanford GSB professor, “Touchy Feely”): https://www.lennysnewsletter.com/p/build-robust-relationships-carole-robin

• Carole Robin’s 15% rule: https://pen-name.notion.site/Carole-Robin-on-Lenny-s-Podcast-dc7159208e4242428f4b11ebc92285eb

• Karlie Kloss on Instagram: https://www.instagram.com/karliekloss

• Lindsey Graham’s website: https://www.lindseygraham.com/

• Was Microsoft’s Empire Built on Stolen Code? We May Never Know: https://www.wired.com/2012/08/ms-dos-examined-for-thef/

• Who’s who of Jeffrey Epstein’s powerful friends, associates and possible co-conspirators: https://www.cnn.com/2019/08/12/us/jeffrey-epstein-associates-possible-accomplices/index.html

• Why Did Martha Stewart Go to Prison? A Look Back at Her 2004 Fraud Case: https://people.com/martha-stewart-fraud-case-prison-sentence-look-back-8550277

• Dianne Feinstein: https://www.congress.gov/member/dianne-feinstein/F000062

• Richard Blum: https://en.wikipedia.org/wiki/Richard_C._Blum

• Athena Care Network: https://www.athenacarenetwork.org

• James G. March: https://en.wikipedia.org/wiki/James_G._March

• Satya Nadella on LinkedIn: https://www.linkedin.com/in/satyanadella/

• Trump Organization fined $1.6 million for tax fraud: https://apnews.com/article/politics-legal-proceedings-new-york-city-donald-trump-manhattan-e2f1d01525dafb64be8738c8b4f32085

• Rudy Giuliani: https://en.wikipedia.org/wiki/Rudy_Giuliani

• Harvard president resigns amid claims of plagiarism and antisemitism backlash: https://www.theguardian.com/education/2024/jan/02/harvard-president-claudine-gay-resigns

• Stanford president resigns after fallout from falsified data in his research: https://www.npr.org/2023/07/19/1188828810/stanford-university-president-resigns

• Rudy Crew: https://en.wikipedia.org/wiki/Rudy_Crew

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