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SiriusXM’s 360 strategy with CEO Jennifer Witz
Decoder with Nilay Patel
Challenges of SiriusXM's App Platform and User Experience
SiriusXM faces challenges in developing and supporting applications for different distribution platforms like Pandora, satellite systems, and car software. The ecosystem is in flux with companies using various systems, such as Android, Q and X, and Tesla's proprietary system. SiriusXM has to navigate this while integrating satellite hardware into cars and dealing with changes in the media ecosystem. The CEO, Jennifer Wits, has to manage these challenges, including the move of road trip radio to Sirius channels.
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