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#301 - Jeff Byers, Momentous - Scaling DTC $2M - $36M in 18 Months
DTC POD: How The Best Brands Are Built
Transitioning to a Life Optimizer Company. Always thinking about Sam (Their ICP)
The company aimed to transition into a life optimizer company by adopting the mindset of continuous pursuit of progress, similar to that of athletes. They expanded their customer base to include individuals who care about quality, science, and purpose in their daily decisions, naming them 'Sam' or 'Santa'. They acknowledged that athletes are a subset of their core customer, Sam. Additionally, the company has undergone a transition over the years and recognizes the need for improvement as a direct-to-consumer brand.
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