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Mastering Persuasion with Brian Ahearn
Negotiate Anything
The Power of Consistency in Persuasion
Consistency in persuasion is not just about staying on message and having integrity with what is said, but it is also about aligning with what the other person has said, done, and believes. Building consistency by following through on promises and commitments helps in establishing trust and perceived authority, making it easier for the other person to say yes and view the speaker as an expert.
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