#192: I coached Ali Abdaal on building a membership.
Creator Science
Sell the Goal & Purpose, not the specific delivery
The key insight is to focus on making the promise and offer so compelling that the delivery can be adjusted over time to meet the community's needs. Avoid overly detailing the delivery on the sales page to maintain flexibility and adaptability in providing the best outcomes. By concentrating on the promise, building trust with the community, and delivering on it, success stories can be generated that will attract more members.
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