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Why the New NBA Deal Is So Weird. Plus, How Sports Rights Actually Work.
Plain English with Derek Thompson
Competition for Sports Rights
- The NBA's success in media rights deals stems from having more bidders than packages available, creating competition.
- The NFL, with equal bidders and packages, faced less competitive bidding, impacting potential revenue growth.
- This dynamic explains the NFL's strategy of offering exclusive games to new platforms like Netflix to cultivate future bidders and increase competition.
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