1min snip

Plain English with Derek Thompson cover image

Why the New NBA Deal Is So Weird. Plus, How Sports Rights Actually Work.

Plain English with Derek Thompson

INSIGHT

Competition for Sports Rights

  • The NBA's success in media rights deals stems from having more bidders than packages available, creating competition.
  • The NFL, with equal bidders and packages, faced less competitive bidding, impacting potential revenue growth.
  • This dynamic explains the NFL's strategy of offering exclusive games to new platforms like Netflix to cultivate future bidders and increase competition.
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