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Why the New NBA Deal Is So Weird. Plus, How Sports Rights Actually Work.
Plain English with Derek Thompson
NBA and NFL TV Package Bidding Wars
The NBA benefits from intense competition among four companies vying for three TV packages, with ESPN, Amazon Prime, TNT, and NBC in the mix. In comparison, the NFL encountered challenges due to five packages being bid on by five broadcasters resulting in subdued bidding. Broadcasters fear losing NFL rights, evident from CBS and NBC's past experiences without NFL content. To stimulate competition, the NFL sold Christmas day games to Netflix to expand the bidding pool and create intense bidding scenarios in the future.
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