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Art of the Roll-Up: 40 Businesses in 4 Years
Acquiring Minds
Maximizing Margins Through Wise Marketing Investments
By investing in digital marketing with low cost-per-click to acquire customers and leveraging the business's high incremental margin, there is an opportunity to significantly grow margins. This strategy involves saving on operational costs by using software, reallocating the savings into marketing, and wisely deploying a marketing budget to attract customers with high lifetime value. This approach can help in maximizing profitability and expanding the business effectively.
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