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469 Any Insights Yet? by Chris Kocek
The Marketing Book Podcast
Competition, Insights, and the Difference with Trends
Insights at the top of the pyramid are unique, like a secret sauce, made from personal observations combined with data, difficult to copy. Different individuals can derive different insights from the same data based on their unique observations and experiences. Strategies and tactics stem from insights, but tactics are easily copyable, lacking uniqueness. Trend is a collection of data points while an insight goes deeper, questioning the 'why' behind trends to uncover unique perspectives that others might overlook. Trends might be obvious to many, but insights offer a deeper understanding, providing long-term value and differentiation in the competitive landscape.
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